Over the years motor sports has become more and more mainstream with in the media. With the increase in popularity of Nascar and other motor sports event it has become a high-ticket event for media to cover. The Nascar events are on all weekend every weekend. A television channel has even been set aside for the discussion and showing of various motor sports programming. The speed channel has motor sports events and programming on every day all day long. This alone shows how much motor sports is accepted by the mainstream public.
Many of motor sports biggest athletes have become household names and are bringing in some of the largest revenues on their merchandise then any athletes in any sports. This has become a very huge market and the media and motor sports representatives are taking full advantage of the popularity of their sport. You will find coverage on the news programs on how various motor sports events went over the weekend and the large sports networks give the sports a wide array of coverage including show the racing events in their entirety. Motor sports is in the mainstream media and it appears that they will remain there for a long time into the future.